32 PRESENT

Notes

•Haier Europe Corporate Social Media Strategy Haier Europe, a producer of appliances, has become the leading global company in major appliances in less than 40 years, earning numerous recognitions and merits. •Vision and Strategy Its vision is to become the first consumer choice in smart home solutions, with the top IoT ecosystem for outstanding experiences. The strategy focuses on developing an ecosystem of services that delight customers through a rich, connected user experience, adding value across all product lines and brands. Haier’s brands—Candy (#1 in EU for Smart Solutions), Hoover (performance and reliability in small domestic appliances), and Haier (Artificial Intelligence)—target different consumer needs. •Social Media Strategy The social media approach supports company goals through pillars aligned with Haier Europe’s strategic plan: empowering a multi-brand strategy, product leadership, offering connected solutions, pursuing operational excellence, and investing in CSR and sustainability. The company is undergoing a digital, ESG, and organizational transformation. Key metrics tracked include impressions, reach, followers, page views, engagement, video views...