E-commerce ecosystems and digital platforms - Tech

Notes

•E-commerce, Ecosystems, and Digital Platforms This presentation examines the evolution of digital business, from simple e-commerce transactions to complex ecosystems centered around digital platforms. It highlights that platforms now dominate the modern organizational landscape. •1. The Foundation: E-commerce and Virtual Business Models The discussion begins by defining e-commerce through various virtual business models: * Virtual Community & Portal: Focused on user interaction and content aggregation. * Virtual Store & Content Provider: Dedicated to selling products or digital content directly. * Transaction Broker & E-marketplace Operator: Facilitating transactions between buyers and sellers. * Market Creator & Service Provider: Creating new markets or offering specific online services. These models form the building blocks of the digital economy. •2. The Rise of Platforms The core argument is that platforms have become the primary operating model for modern business, summarized by "Platforms are eating the world." Evidence includes: * 60% of Fortune 500 companies rely on platform-based revenue. * A shift from 1990s on-premise systems (like traditional ERP)...