Evolution of Marketing from 1.0 to 6.0

Notes

• Subtopic: Evolution of Marketing from 1.0 to 6.0 **Learning Objective** The student will analyze the historical evolution of marketing from version 1.0 to 6.0 and understand how to design and apply a digital marketing strategy using the marketing funnel to reach modern, global consumers. --- • Subtopic: Marketing Evolution (1.0 to 6.0) Marketing has changed to adapt to society, technology, and human needs. Philip Kotler describes six stages of marketing: **Marketing 1.0 – Product-Driven** - Focus: Selling high-quality products. - Consumers are passive; companies push the product. - Example: Mass production of cars or packaged goods. **Marketing 2.0 – Consumer-Oriented** - Focus: Understanding consumer needs. - More market research, segmentation, and positioning. - Example: Branding and customer satisfaction become important. **Marketing 3.0 – Values-Based** - Focus: Human spirit, mission, and values. - Consumers are emotional and look for meaning. - Example: Brands support causes (e.g., sustainability, equality). --- • Subtopic: Continued Marketing Evolution (4.0 to 6.0) Marketing has continued to evolve to incorporate digital technology and societal...