1 2 Some h

Notes

•Thoughts on Building Software Products from Intercom Our software helps internet businesses identify their users and communicate via email and in-app messages. Visit www.intercom.com. We regularly share insights on product management, design, startups, and the software business at blog.intercom.com. Cover and chapter illustrations are from Intercom Brand Studio. The Hooked images in Chapter 1 are courtesy of Nir Eyal, author of “Hooked: How to Build Habit-Forming Products,” at NirAndFar.com. © 2017 Intercom Inc. ISBN 978-0-9861392-0-8. We ask you to credit us and include a link if sharing or reproducing content or imagery, but avoid legal jargon. •Table of Contents Introduction Evaluate your product When to say no to new features Which new features to build Getting that feature used •Introduction At Intercom, we believe a great product should be the top priority for every startup. Product management combines engineering, marketing, research, and project management, and is essential for creating excellent products. It requires a relentless focus on cohesion—aligning design, engineering, branding, and marketing under a single vision. As a young and evolving disciplin...