1// Embedd

Notes

•Embedded finance – a buyer’s guide The product manager's guide to choosing an embedded finance provider October 2023 Embedded finance for employee benefits platforms •Table of contents •Introduction: how to make the most of this guide Don't set out without a map. Embedded finance is an emerging part of the digital landscape, offering lucrative opportunities but also risks of getting lost. Since the space is still evolving, not everything is proven, and regulatory guidance is often unclear, making it difficult to follow best practices or prior examples. This means navigating embedded finance can be complex. What if prototyping, implementing, and validating embedded finance was a “buy” option? What if solutions could be simple and quick to deploy? We believe this will soon become standard, especially with innovations like Plug-and-Play Finance. But first, let’s explore the current landscape. •Market clarity and transparency The embedded finance market remains fragmented, and buyers often struggle to identify barriers and understand what’s involved. Industry transparency is limited, which hampers comparison of suppliers offering similar products but with differe...