The setup and the 14-day constraint

Apuntes

The 14-Day Revenue Launch Playbook (How we went from idea to $10K MRR in 2 weeks) In the summer of 2025, I put my $30M ARR business on pause to build something new. I went to London because something in me felt restless. It wasn’t burnout, and it wasn’t boredom. It was the sense that the world was moving faster than I was. AI agents were evolving at a pace that felt different from anything I had seen before. New ideas were being tested every day, and some of them were already reshaping entire categories. I kept feeling like I was watching the next chapter of the industry unfold from the sidelines. I didn’t like that feeling. My co-founder felt it too. We talked about it during a long walk in Shanghai a week before the trip. The conversation kept circling around the same point. We had everything we needed to build something meaningful, yet we were operating inside the natural slowdown that comes when a company reaches thirty people. More meetings. More dependencies. More weight on every decision. You still move forward, but the speed changes, and you can feel it in your body. So we made a decision that didn’t require debate. Step away for two weeks. Leave the structure behind. Fly s...