CAP1TULO 10

Apuntes

CAPÍTULO 10 ● Place – p.266 Making goods and services available in the right quantities and locations—when customers want them. ● Channel of distribution – p.267 Any series of firms or individuals who participate in the flow of products from producer to final user or consumer. ● Direct marketing – p.274 direct communication between a seller and an individual customer using a promotion method other than face-to-face personal selling ● Discrepancy of quantity – p.275 Means the difference between the quantity of products it is economical for a producer to make and the quantity final users or consumers normally want ● Discrepancy of assortment – p.275 means the difference between the lines a typical producer makes and the assortment final consumers or users want. ● Regrouping activities – p.275 adjust the quantities or assortments of products handled at each level in a channel of distribution. There are four regrouping activities: accumulating, bulk-breaking, sorting, and assorting. When one or more of these activities is needed, a marketing specialist may develop them to fill this need. ○ Accumulating – p.275 involves c...