10135

Apuntes

• Digital Audience Overview A digital audience is a group of people who use the internet and digital platforms (like social media, websites, or apps). They are potential customers who see, like, share, and comment on content. **Types of Audience Segments** | Segment Type | Description | Example | |------------------|--------------------------------------------|-----------------------------| | Demographic | Age, gender, income, education | Women, 18–25 years old | | Geographic | Country, city, region | People in Mexico City | | Psychographic | Lifestyle, personality, values | Eco-friendly or creative people | | Behavioral | Online habits, shopping behavior, app usage | People who buy online weekly | **Digital Behavior** Digital behavior refers to how people act on digital platforms. It includes the actions, decisions, and habits people show when they are online, such as interacting with social media, browsing websites, using mobile apps, and engaging with online ads. Understanding digital behavior is crucial in digital marketing because it helps brands kn...