Introducción y alcance: brecha entre actitud y comportamiento sostenible

Apuntes

Junior Management Science 6(2) (2021) 324-346 Junior Management Science journal homepage: www.jums.academy The Attitude-Behavior Gap – Drivers and Barriers of Sustainable Consumption Bea Alexandra Wintschnig Ludwig-Maximilians-Universität München Abstract Individuals’ consumption behavior plays a key role on the path to a sustainable future. Understanding what influences the decision to act in a sustainable manner is therefore crucial. The aim of this thesis is to provide a structured overview of the cur- rent state of academic literature on the drivers and barriers of sustainable consumption and to discuss the related phenomenon of the attitude-behavior gap. The identified influencing factors can be broadly divided into two categories: individual-related determinants and environmental determinants. The former includes socio-demographics, personal characteristics and value orientation, non-cognitive factors (habits and emotions) and cognitive factors like knowledge. The environmental determi- nants comprise product-, service-, or behavior-related factors (such as stereotypes towards sustainable products), corporate activities (e.g., communication efforts), social influence as well ...