The Market

Apuntes

The Marketing Mix: PROMOTION IGCSE Business Studies Aims of Promotion Aims will include some or all of the following: ● Increase sales and market share ● Create a brand image ● Introduce new products to the market ● To compete with competitors Advertising Informative advertising – Give audience detailed information about the product Persuasive advertising – Tries to persuade audience that they need the product Advertising methods ● Local newspaper: ads can b cheap with lots of information and provide a permanent copy, but not always eye-catching and can be perceived as, boring ● National newspaper is useful for nationwide businesses ● local or national television are seen by many people and can be made can be made interesting as well as seen by a wide audience, but is expensive ● Internet can provide lots of information and is cheap and a popular medium ● Specialist magazines are read by audience with specific characteristics ● Billboards ● Leaflets are cheap and prvide a permanent copy for a range of audiences but may not be read Sales Promotion Sales promotion comprise special deals to attract customers short term. Examples are: ● Price reductions – Reducing the price to attract ...