Introduction to Business Communication and Its Importance

Apuntes

Types of Business Communication / 1 Chapter 1 Types of Business Communication 1.0 OBJECTIVES After studying this chapter you will be able to - * Describe the classification of Business Communication * Explain the functions of Business Communication * Explain the scope of Business Communication 1.1 INTRODUCTION If you are like most of us, you spend more time communicating than doing anything else. Probably you spend a large part of each day talking and listening. When you are not talking or listening, you are likely communicating in other ways — reading, writing, gesturing, drawing. Or perhaps you are just taking in information by seeing, feeling, or smelling. All of these activities are forms of communication and certainly you do them throughout most of your conscious moments. Something we do so much must be important. Probably it is the most important of all our activities. It is easy to see that communication is what has enabled us to develop the civilized society we know today. It is one activity that we human beings clearly do better than the other forms of life on earth, and it largely explains our dominant role. Communication has enabled us to organize-to work in groups; and ...