Strategy 1 What is it2 3 Tool or Example

Apuntes

• Subtopic: Strategy Overview **Strategy | What is it? | Tool or Example** --- | --- | --- Content Marketing | Create and share useful content to attract people. | Blogs, infographics, podcasts, eBooks **Subtopic: Search Engine Optimization (SEO)** SEO (Search Engine Optimization) | Improve your website to appear in Google search results. | Google Search Console, Semrush, Ahrefs **Subtopic: Paid Advertising** Paid Advertising (PPC) | Pay to show ads on Google, Instagram, Facebook, etc. | Google Ads, Meta Ads, TikTok Ads **Subtopic: Email Marketing** Email Marketing | Send emails to inform, sell, or keep in touch with customers. | Mailchimp, Brevo, Klaviyo **Subtopic: Social Media Marketing** Social Media Marketing | Use social platforms to post, talk, and grow your brand. | Instagram, Facebook, TikTok, LinkedIn **Subtopic: Influencer Marketing** Influencer Marketing | Work with famous or trusted people to promote your product or brand. | Influencer campaigns, collaborations **Subtopic: User-Generated Content (UGC)** UGC (User Generated Content) | Use photos, videos, or reviews made by real customers. | Hashtags, reposts, social media contests **Subto...