MEDIA THEORY RESUMEN

Apuntes

MEDIA THEORY RESUMEN CHAPTER 1 MASS MEDIA: Development of the mass press; • Birth and development of photography; • Birth of cinema (1895) and radio (1896). MASS SOCIETY: Europe became industrialized — transport revolution —- people began to live in big cities, where traditional community relationships disappeared. MASSES AND MASS SOCIETY - At the end of the 19th and beginning of the 20th century, conservatives were afraid that the masses were uncontrollable. In their discourse the “mass” is the undisciplined, irrational, potentially violent crowd. - For communists, anarchists and socialists, the word “mass” had a positive meaning and they saw in it the possibility of a social revolution and it alluded to solidarity. - The first reflections on media focused on the effects that the media could have on the public , especially in a propaganda situation. - Era of totalitarian regimes—- broadcast, propaganda, radio HERE WE FOCUS ON THE EFFECTS OF THE MEDIA, THE EFFECT OF ITS CONTENT, COMMUNICATION RESEARCH AND EVOLUTION OF MEDIA HYPODERMIC NEEDLE THEORY / MAGIC BULLET THEORY - The process of mass communications is seen as a process of in...