1Diapositiva 12

Apuntes

[Diapositiva 1] Perform a Basic analysis of the company and Strategic profile Analysis of the value chain Analysis of resources & capabilities TOPIC 4 INTERNAL ANALYSIS 1 [Diapositiva 2] INTERNAL ANALYSIS The goals are: Assess the potential of each basic function of the company trying to identify strengths (S) and weaknesses (W). Recognize that the business strategy will try to overcome the W and enhance the S, which should enable the gain a sustainable performance difference against competitors (competitive advantage). 2 [Diapositiva 3] 3 [Diapositiva 4] BASIC ANALYSIS First , it is important to know the foundation and origin of the company and evolution up to the present Then the first approximation for the current study of the company is to perform a basic analysis: - Field of activity (business/es, products, market segments) - Geographical area/market (location) - Age of the company (life cycle phase) - Capacity, Measure or size (employees, turnover, etc.) - Ownership structure (public / private, concentrated / dispersed, etc.) - Legal form (individual entrepreneur, SL, SA, etc.) - Who are the main competitors in your market? (Benchmarks) 4 [Diapositiva 5] The FIRM...