chapter 10

Apuntes

chapter 10 WHAT FOUNDATIONAL PHILOSOPHIES permeate the world’s most innovative companies? To tackle this question, we first explored the inner world of their entrepreneurial founders and senior executive teams. We asked about the philosophies and beliefs that kept their personal innovator’s - DNA skills in perpetual motion. The most frequent answer was, “I don’t know. It’s just the way I am.” They simply took it for granted that innovation was their job, not someone else’s. It was a core part of who they were. They devoted significant time and energy to hunting down new ideas. They pursued a range of innovative results, from incremental to disruptive, and didn’t see themselves as taking extreme risks in the process. Not surprisingly, the same innovators worked equally hard to in fuse a parallel set of taken - for - granted philosophies deep into every nook and cranny of their companies’ culture (just as Bezos did at Amazon). They recognized that a culture is most powerful when widely shared and deeply held. So how did they do this? They knew that their own innovation example was an important first step to building a highly innovative company. They also realized it was impossible...