Sustainabl

Apuntes

Sustainable Marketing: Social Responsibility and Ethics 1. The Impact of Marketing on Individual Consumers, Society, and Other Entities Marketing, while driving economic growth, faces significant social criticisms for its negative impact on various stakeholders, including individual consumers, society as a whole, and other business firms. A. Impact on Individual Consumers Critics charge that marketing harms individual consumers through several unsustainable practices: - High Prices: Critics point to three factors: high distribution costs (excessive markups), high advertising and promotion costs (which they claim add only psychological, not functional, value), and excessive markups. Marketers counter that prices reflect the value of desired services (convenience, assortment), that intense competition keeps margins low, and that advertising provides product information and quality assurance, thereby adding value. - Deceptive Practices: These are categorized into three groups: deceptive promotion (misrepresenting product features), deceptive packaging (exaggerating contents through subtle design), and deceptive pricing (falsely advertising "factory" or "list prices"). Most ethical mar...