TOFU 1Top of Funnel - Attraction2

Apuntes

• Subtopic: TOFU (Top of Funnel - Attraction) Create interest through various content formats such as reels, ads, blogs, and TikToks. • Subtopic: MOFU (Middle of Funnel - Interest) Educate and persuade potential customers with guides, comparisons, and tutorials. • Subtopic: BOFU (Bottom of Funnel - Conversion) Encourage the final purchase with testimonials, special offers, and optimized landing pages. • Subtopic: Loyalty Maintain customer retention and reward loyalty through emails, discounts, and community engagement.