Mkt introducción 1

Apuntes

• Introduction to Marketing and Its Importance Hello, today I will be discussing marketing, which I have been assigned to analyze. Before I develop my questions, I will start with a brief introduction highlighting key points to understand how marketing functions within a business. How has marketing become a very useful tool for businesses? It allows companies to achieve success. One of the definitions of marketing, provided by the author Philip Kotler—considered the father of modern marketing—states that marketing is the social and administrative process by which groups and individuals satisfy their needs through the exchange of goods and services. Many successful organizations have thrived because they have been able to make strategic decisions and choose the best strategies to succeed in the market. • Connecting Marketing with the Profession of Commercial Engineering Moving on, I want to connect the field of marketing with the profession of Commercial Engineering. I would like to share my reasons for choosing the career of Commercial Engineering. This career offers a professional profile with high demand in the labor market. A marketing professional has a wide range of job opp...