Positioning 1 Differentiation 2 Key Success Factors 3 Resources 4 Capabilities 5 Disruptive Strategies 6 Innovation 7 Porter8s Five Forces

Apuntes

• Positioning & Differentiation Positioning and differentiation define how a company distinguishes itself from competitors to achieve a sustainable advantage. The goal of strategic positioning in business is to create a unique value proposition that sets the company apart, whether through low cost or differentiation, enabling it to compete effectively and sustain its market position. • Key Success Factors (KSFs) A Key Success Factor (KSF) is an element essential for a firm to compete effectively in its industry. It is a strategic element that determines success, such as product features, service quality, price, distribution channels, or customer service. The purpose of evaluating KSFs continuously is to ensure the firm stays aligned with its strategic goals and market changes. Monitoring and reevaluating them regularly is crucial for maintaining competitiveness. • Resources & Capabilities In the RBV (Resource-Based View) framework, a resource is a productive input or competitive asset controlled by the organization, such as brand reputation, patents, culture, or human capital. A capability, on the other hand, is what distinguishes a capability from a resource; it is the organi...