INSTRUCTIONS AND INFORMATION TO CANDIDATES

Apuntes

(a) (i) Unit cost: Total expense to produce one unit of a product/service. (a) (ii) Income vs. Expenses: Income is money received; Expenses are costs incurred to generate income. (b) Fixed vs. Variable cost: Fixed costs don't change with production (e.g., rent); Variable costs change directly with production (e.g., raw materials). (c) Stakeholders using financial statements: Owners/Shareholders: To assess profitability and investment performance. Creditors (Banks): To evaluate ability to repay loans. (d) Appropriateness of job production: Highly inappropriate. Delight produces high-volume, standardized goods; job production is for unique, custom items. It would increase costs and reduce efficiency. 2. Beauty (Pty) Ltd (Fashion Clothes & Shoes) (a) (i) Secondary research: Using existing data already collected by others. (a) (ii) External secondary research sources: Government publications, market research reports. (b) Marketing objectives: Increase sales, build brand awareness/loyalty. (c) Market vs. Product orientated: Market-orientated (Beauty Ltd): Focuses on customer needs first, then develops products (e.g., research why boys' sales are falling). Product-orientated: Focuses on...