As a data analyst1 you are on a journey. Think about all the data that is being generated

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As a data analyst, you are on a journey. Think about all the data that is being generated each day and that is available in an organizaƟon, from transacƟonal data in a tradiƟonal database, telemetry data from services that you use, to signals that you get from different areas like social media. For example, today's retail businesses collect and store massive amounts of data that track the items you browsed and purchased, the pages you've visited on their site, the aisles you purchase products from, your spending habits, and much more. With data and informaƟon as the most strategic asset of a business, the underlying challenge that organizaƟons have today is understanding and using their data to posiƟvely effect change within the business. Businesses conƟnue to struggle to use their data in a meaningful and producƟve way, which impacts their ability to act. A retail business should be able to use their vast amounts of data and informaƟon in such a way that impacts the business, including:  Tracking inventory  IdenƟfying purchase habits  DetecƟng user trends and paƩerns  Recommending purchases  Determining price opƟmizaƟons  IdenƟfying and stopping fraud AddiƟonally, you might ...