UFV.ES

Apuntes

UFV.ES INTERNATIONAL BUSINESS MANAGEMENT Business Data Analytics International Business Management Professor Alejandro Casasempere Faculty of Law, Business and Government AGENDA International Management 01 Internal Analysis 04 Company Values 02 Strategy & Competitive Advantage 05 External Analysis 03 Development Directions 06 UFV.ES Internal Analysis 04 3 QUOTE “ One gets paid only for strengths; One does not get paid for weaknesses. The question, therefore, is first: What are our specific strengths? ” Peter Drucker 4 UFV.ES Agenda 1. Introduction 2. Internal-based view of strategy 3. Identifying resources & capabilities 4. Assessing resources & capabilities 5. Strategy implications 6. Cases 5 UFV.ES Introduction Strategy is about matching a firm's resources and capabilities to opportunities in the external environment. The internal-based view of the firm complements previous industry and market analysis by conceptualizing the firm as a collection of resources and capabilities that form the basis of competitive advantage. Therefore, we now shift the focus to the internal environment of the firm, exploring how a firm's unique resources and capabilities can be sources of competi...