4th European edition

Apuntes

4th European edition Philip Kevin Lane Mairead Malcolm Torben Marketing Management At Pearson, we have a simple mission: to help people make more of their lives through learning. We combine innovative learning technology with trusted content and educational expertise to provide engaging and effective learning experiences that serve people wherever and whenever they are learning. From classroom to boardroom, our curriculum materials, digital learning tools and testing programmes help to educate millions of people worldwide – more than any other private enterprise. Every day our work helps learning flourish, and wherever learning flourishes, so do people. To learn more, please visit us at www.pearson.com/uk Harlow, England • London • New York • Boston • San Francisco • Toronto • Sydney • Dubai • Singapore • Hong Kong Tokyo • Seoul • Taipei • New Delhi • Cape Town • S ã o Paulo • Mexico City • Madrid • Amsterdam • Munich • Paris • Milan Marketing Management Philip Mairead Kevin Lane Kotler Keller Brady Goodman Malcolm Hansen Torben 4th European Edition PEARSON EDUCATION LIMITED KAO Two KAO Park Harlow CM17 9SR United Kingdom Tel: +44 (0)1279 623623 Web: www.pearson.com/uk Auth...