Knowledge1 Skills2 and Understanding 3KSU4

Apuntes

Knowledge, Skills, and Understanding (KSU) By the end of this lesson, you will be able to: Knowledge Define the basic principles of branding (mission, vision, values). Identify the key elements of a visual identity (logo, color, typography). Skills Define brand values for a social campaign. Use Canva to find visual elements that match a brand's message. Create a moodboard to guide visual design. Understanding Appreciate how visual design communicates a message without words. Recognize the importance of creating an inclusive and respectful visual identity. Estimated Time: 5 min Warm-Up Activity: Campaign Impressions Explore at least three of the campaign websites below. In the text box, jot down the first words, feelings, or ideas that come to mind for each. What message does their brand communicate instantly? Preview of (Product) RED website (Product) RED Visit Site Preview of Movember website Movember Visit Site Preview of The Ocean Cleanup website The Ocean Cleanup Visit Site Preview of charity: water website charity: water Visit Site Preview of #TeamTrees website #TeamTrees Visit Site Preview of Code.org website Code.org Visit Site Example: (RED) = urgent, modern, collaboratio...