Unit 1: Marketing and Advertising — Job roles, branding concepts, and brand management

Apuntes

UNIT 1 Introduction to marketing and advertising # 1 Look at the following extracts from job advertisements. Match the titles to the job descriptions. brand manager • director of marketing • head of PR • marketing assistant 1. His or her primary responsibility is to provide direct support to the media buyers. S/he will also track media mentions, support customer service, manage our relationship management tools, and provide other assistance within the marketing department when needed. 2. The successful candidate must be an excellent manager and have a proven track record in leading a large department. The mission is to develop and execute a comprehensive marketing plan that reinforces our leadership position. Direct responsibilities include media relations, PR, marketing communications, planning, and more. 3. The job involves managing all aspects of public relations, publicity, etc. The right person will have solid writing skills and strong relationships with the appropriate media outlets. The position reports directly to the CEO. The salary is based on experience. 4. You will be responsible for developing and executing brand strategies and marketing initiatives for an assigned pro...