WHAT MARKETING DOES

Apuntes

# What Marketing Does ## Marketing Marketing refers to the activities a company undertakes to promote the buying or selling of a product or service. It involves the process of planning and undertaking the conception, pricing, promotion, and distribution of goods and services to create and maintain relationships that will satisfy individual and organizational objectives. *Boone & Kurtz (1998), Contemporary Marketing Wired* ## Dimensions of Marketing • **Understanding the Needs of the Customers** Recognizing what customers require and expect from products or services. • **Prepare Offering to Maximize Customers’ Value** Designing products or services that provide the greatest value to customers. • **Prepare Marketing Program with Competitive Strategy** Developing a marketing plan that includes strategies to outperform competitors. • **Build Long-lasting Relationships with Customers** Fostering strong, enduring connections with customers to ensure loyalty. • **Maximize the Value Through Customers** Enhancing the value derived from customer relationships. ## Maslow’s Hierarchy of Needs Maslow's Hierarchy of Needs outlines the different levels of human need...