Sales Prom

Apuntes

Sales Promotion – Summary Definition: Sales promotion is a marketing strategy used to boost short-term sales and attract new or existing customers. It supports advertising and often provides extra incentives to buy a product. ⸻ Types of Sales Promotion: 1. After-sales service: • Common for expensive products like cars or electronics. • Increases customer trust by offering repair or replacement after purchase. 2. Gifts: • Small gifts are included with the product, often targeting children. • Example: toys in cereal boxes. • Encourages repeat purchases to collect all the items. 3. BOGOF (Buy One Get One Free): • Encourages buying in larger quantities. • Common in supermarkets. 4. Price reductions: • Temporary discounts or coupons. • Increases short-term sales and can turn first-time buyers into regular customers. 5. Competitions: • Customers enter a draw or contest by buying the product. • The chance to win encourages purchases. 6. Point-of-sale displays and demonstrations: • Products are promoted through special displays in shops. • Live demos help show product use and attract attention. 7. Free samples: • Often used for food or cosmetics. • Lets customers t...