Chapter 15

Apuntes

©McGraw-Hill Education. All rights reserved. Authorized only for instructor use in the classroom. No reproduction or further distribution permitted without the prior written consent of McGraw-Hill Education. Chapter 15 Entry Strategy and Strategic Alliances ©McGraw-Hill Education. Learning Objectives LO 15-1 Explain the three basic decisions firms must make when they decide on foreign expansion: which markets to enter, when to enter those markets, and on what scale. LO 15-2 Compare the different modes firms use to enter foreign markets. LO 15-3 Identify the factors that influence a firm’s choice of entry mode. LO 15-4 Recognize the pros and cons of acquisitions versus greenfield ventures as an international market entry strategy. LO 15-5 Evaluate the pros and cons of entering into strategic alliances when going international. ©McGraw-Hill Education. I n t r o d u c t i o n Strategic alliances include: ✓ Cross-shareholding deals ✓ Licensing arrangements ✓ Formal joint ventures ✓ Informal cooperative arrangements International firms must consider: 1. The decision of which foreign markets to enter, when to enter them, and on what scale 2. The choice of entry mode 3. The role of strate...