What is Digital Marketing1

Apuntes

# What is Digital Marketing? ## Understanding the New Frontier of Marketing **Made with GAMMA** --- ## Digital Marketing Defined • **Digital Channels** Marketing activities are conducted through websites, social media, email, and search engines to reach customers online. • **Data-Driven Approach** Focuses on measurable, targeted campaigns that use analytics to optimize performance and ROI. • **Interactive Experience** Creates two-way communication between brands and customers through engaging, personalized content. **Made with GAMMA** --- ## Traditional vs. Digital Marketing ``` Traditional Marketing • TV, radio, print, billboards • Broad, one-way communication • Limited targeting capabilities • Difficult to measure effectiveness Digital Marketing • Interactive and measurable • Personalized messaging • Multi-channel integration • Real-time feedback and optimization ``` **Made with GAMMA** --- ## Why Digital Marketing Matters in 2025 • **5B+ People Online** Over 5 billion people worldwide are now connected to the internet, creating unprecedented reach opportunities. • **60% Digital Ad Spend** Digital advertising spend surpassed traditional media for the fi...