Course Context1 Attitudes and Attitude Change

Anotacoes

Course Context: Attitudes and Attitude Change The class is currently in a four-day segment focused on attitudes (what we like/dislike). The initial part discussed when and why our behavior aligns with our attitudes (or when it doesn't). The current three-day focus is on how attitudes can be changed. Today's Focus (First Two Days): How our behavior can change our attitudes. Friday's Focus (Sasha's Lecture): How our attitudes can change based on messages we hear (persuasion). Core Idea: Sometimes, after we do something, our attitudes change to become consistent with that behavior. III. Recap of Cognitive Dissonance Theory Insufficient Justification: Concept: When we do something contrary to our attitudes (e.g., say a boring task is interesting) and there isn't enough external justification for our behavior (e.g., only paid $1, not $20), we change our attitude to align with our behavior. Example: Participants told a boring study was interesting for $1 genuinely came to believe it was interesting, whereas those paid $20 had sufficient external justification and did not change their attitude. Effort Justification: Concept: If we put a lot of effort into something, we tend to like it mor...